Sekonic and X-Rite Announce Special Bundle!

Here’s the press release of today’s exciting announcement!

401-479CCPP

Sekonic Announces Bundling of L-478D and L-478DR Series Light Meters with Special Edition X-Rite-Sekonic ColorChecker Passport and Sekonic Gray Balance Card

Convenient new bundle provides photographers and cinematographers with the ultimate tools for consistently perfect exposures and colors

North White Plains, NY (March 6, 2013) Sekonic Corporation, manufacturers of professional photographic light meters, and X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, announce today the availability the LITEMASTER PRO L-478D and L-478DR light meters bundled with the new special edition X-Rite-Sekonic ColorChecker Passport with Sekonic Gray balance Card. Using free software from Sekonic and X-Rite, this new bundle enables photographers and cinematographers to quickly and easily create an exposure profile of their cameras, calibrate their meters and create color profiles that deliver the very best images.

“Creating great images and videos just got easier, faster and more fun,” states Phil Bradon, Sekonic’s USA Marketing Manager. “That’s because Sekonic and X-Rite have teamed up to simplify the process of getting the best exposures and truest colors – the most challenging aspects for today’s image makers. The new version of X-Rite’s acclaimed ColorChecker Passport which includes a Sekonic Gray Balance Card plus Sekonic and X-Rite software takes the complexity out of exposures and post processing allowing imaging professionals to focus more on their creativity.”

Sekonic’s DTS System simplifies Exposure and Meter Calibration
Using the X-Rite ColorChecker Passport with the Sekonic Gray Balance Card with Sekonic’s Data Transfer V3 Software, image makers can create an exposure profile and map out the dynamic range of their DSLR or Digital Video Camera. Transferring this data to a Sekonic L-478 Series meter enables knowing which details of a scene or subject will be properly imaged, and which will be over or under the range of the camera. By using this bundle, today’s photographers and videographers can now take full advantage of their camera’s imaging capabilities to produce pictures with greater tonality and clarity.

Two ways to calibrate the L-478 meters using Sekonic’s DTS Version 3 software
Incident-only calibration of Sekonic’s Data Transfer System enables creating exposure profiles for precise metering without the need for additional accessories. Incident and Reflected-light calibration requires the L-478 series VIEW FINDER 5°, available as a separate purchase, to read the Passport’s Sekonic gray card for calibrated reflected-light readings.

X-Rite ColorChecker Passport simplifies post processing
The ColorChecker Target enables minimizing color differences between cameras and lenses and aids in establishing true color in mixed lighting. It extends the power of Adobe® photo editing software with a series of one-click warming and cooling enhancements that greatly reduce editing time.

For a limited time, current Sekonic L-478D/DR owners can purchase this special edition of the X-Rite ColorChecker Passport w/Sekonic Gray Balance Card at the special introductory price of $49 by going to sekonic.com/bundle with the serial number of their Sekonic L-478 meter and follow directions located there. Retail pricing is $512 for the Sekonic L-478DR and $438 for the Sekonic L-478D.

 

©2013 X-Rite, Inc. All rights reserved. X-Rite is a registered trademark of X-Rite, Inc. PANTONE® and other Pantone trademarks are the property of Pantone LLC. ©2013. All rights reserved. All other trademarks are the property of their respective owners.

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2 Responses to Sekonic and X-Rite Announce Special Bundle!

  1. Klaus Manns says:

    How about customers in Germany. How would they get the discounted special Sekonic edition of x-Rite’s ColorChecker Passport?

    • Matt Hill says:

      This program and product was created by the USA marketer of Sekonic who also markets XRite photo products in the USA. Acceptance has been good in the USA and Sekonic is looking to market it internationally. As the special ColorChecker Passports need to be manufactured and shipped to Japan before going out for distribution to the world market, we expect that they will most likely be available early next year.

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