Graphic designers often make great photographers. They already have a fine tuned eye for composition and color and once they get the more technical bits down, they’re off and running. Jorge Queiroz is no exception. We first ran into his work on flickr, where a Sekonic L-758DR on a poppy lime green background caught our eye.
He says that his graphic design background taught him to “see the details in things” and to see just how much you can do “using just a few objects, working with light, color, shape, and composition.” As an added bonus, he found that it made communicating with art directors easier since he knew the lingo!
While some photographers have tried to distance themselves from the super crisp and clean computer generated look by introducing noise, dust, or using vintage filters, Jorge has embraced it, saying:
“I like very clean, detailed images, with well balanced light and highlights in just the right place. I’m very interested in 3D imagery too and I’m happy when I create an almost artificial looking image, that when you see it you might think that maybe it’s done with CGI, not with a camera.”
Creating this style of imagery demands precision. He got along without using a light meter until he started using multiple light set ups. Then, he says, “everything changed.”
“Guessing the right f stop and the perfect lighting ratio wasn’t a reliable – it was time consuming and worst of all, I wasn’t able to store and reproduce the same lighting scenario on another day. When working with a white product or white background, things get even harder.”
Jorge did his research and got an L-758DR. He writes:
“With the light meter in my hands, things changed and got better! Now I was able to know the right exposure quickly and easily. Best of all, I was in control to check, determine and store the ratio between my key and fill light. All this details are important in creating a good and powerful product image, which unlike more artistic or subjective work, needs to be perfectly exposed – the white needs to be white and the black must be black!”
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