Shaun Lang’s Commercial Video

©Shaun Lang for Dewars

©Shaun Lang for Dewars

Shaun Lang, Director of Multimedia at Commercial Head Films, recently created a video of a fashion shoot with actress Claire Forlani for a Dewars Scotch print campaign. Typically known for his adventure motor sports and travel photography and video for advertising, this job required accurate values of an attenuated palette to show a refined brand’s sophistication.

Lang utilized a Canon 5D Mark III, Zeiss ZE Primes, and Profoto Pro-8A packs. To make sure all the subtle tones of this campaign fell within the range he wanted, Lang metered the set and his subjects with a Sekonic L-758DR. Of his meter, he says, “It’s been around the world with me, like AmEx. I never leave home without it.”

Behind-the-scenes on the Dewars shoot. ©Shaun Lang

Behind-the-scenes on the Dewars shoot. ©Shaun Lang

Here’s a behind-the-scenes video of the shoot.

Learn more about Shaun Lang and his work at his site.

 

All images, video, and quotes in this post are used with permission and ©Shaun Lang, all rights reserved; story is ©Sekonic. Please respect and support photographers’ rights. Feel free to link to this blog post, but please do not replicate or repost elsewhere without written permission.

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